State what is your goal: increase in sales volume, increase in market share, new consumers group verification etc.
How do you know if you have achieved your objective? % of the increase in sales volume, additional sales volume as turnover (money defined), coming from a new/ old customer group etc.
Please give us details about this target group: demographics, live styles, characteristics, expectations etc.
What is most important for your target group when deciding about your objective: availability, price, social acceptance, packaging, after-purchase services...
You can add any information relevant to the activity, like a presentation, brand guidelines, market shares information, legal requirements etc.
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