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brand
How do you measure brand awareness?
Some experts believe that measuring brand awareness is a meaningless exercise, an accumulation of metrics that have no relation to returning on investment.
May 22, 2022
Top reasons to change your brand name
Did you know that Google's original name is BackRub? Yahoo! is originally named Jerry’s Guide to the World Wide Web. Brad’s Drink is the name of a beverage we now know as Pepsi Cola.
January 17, 2022
How to create your brand language?
Some brands are whole universes - many tiny planets united by a shared sign system. The words you use to specify your products and services should have a mutual tone to create unique strong brand associations.
December 28, 2021
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