The environmentally friendly business is the contemporary, adequate management model. Year over year, a discussion goes on about the imbalanced nature resulting from human intervention. Today, reaching the limit beyond salvation, it is a social and personal responsibility to get in line with the environmental norms. Even though this intent will raise your products’ price, consider that according to a Nielsen study, 55% of online consumers worldwide are ready to pay more for goods and services that also have a positive impact on the environment.

To design a “green” business, begin the change from within. Make people on your team follow a few simple rules to create a positive vibe. For example, encourage them to always turn off the lights when leaving the room, support car sharing, cycling, walking, or using public transportation to come to work. A home office is also a valid option, as long as it matches the requirements and goals of your business. If gathering in a shared space is settled, remove single-use plastic utensils and disposable containers. Instead of sticky notes, digitize schedules and plans – move everything online. And always strive to reduce the complexity – remember, each electronic message also influences negatively the environment.

Turning your company into an environmentally friendly one not only helps the climate but can save you money. Recycling, for example, practically reduces costs. Use paper as wisely as possible, ask people to print on both sides.

Such a good practice can attract new customers. Because the attitude towards the environment shows a personal attitude towards each person, towards his health. Demonstrate your engagement with the client through the purpose for us all to co-exist sustainably and care for each other. Promoting green methods can set your company apart from competitors who still don’t pay attention and investment in the Green Way.

Protecting nature will bring sustainability to the company as well. If you depend less on natural resources, your business will have a better chance of long-term success.

The green business operates in the best interest of the local and global environment, supports the community and the economy, and the demand for a healthy planet. Environmentally friendly companies report beyond profits – they consider and take responsibility for their impact on society and the environment. 

The sustainable business adheres to the triple bottom line – a term introduced in 1994 by John Elkington, founder of the British consulting company SustainAbility. The three components of the triple bottom line are profits, people, and the planet. And the profit is where companies act socially responsible and protect the planet’s resources.

“Greening” a business requires an initial investment, but over time it saves money. A 2011 McKinsey survey finds that 33 percent of businesses integrate sustainable practices to improve efficiency and reduce costs. Such investments lead to the creation of a good image. Among the most reputable companies with corporate social responsibility, Lego ranks third for its decision to produce its products from plant-based sources. The Danish company plans to use sustainable materials for all its core products and packaging by 2030. The result: the company’s reputation has skyrocketed.

And last but not least, beware of slipping into the “greenwashing” traps.

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