Once you acknowledge the power of sound hegemony, it’s time to perform your business on a podcast platform. That is a great way to build credibility and inform your customers with entertaining, attractive content. Connect the USB microphone or audio interface to your computer and use one of these software tools to record and edit the audio.

  1. Audacity: The app is free, offers good quality and everything you need to create a podcast. It may seem a little confusing at first, but once you get to know it better, you discover its advantages. Some of Audacity’s useful features include Sync-Lock (which allows you to lock certain tracks together in order to keep them in sync with each other), Truncate Silence (automatically reduces the length of passages where the volume is below a specified threshold level), Silence Finder (divides up a selection by placing point labels inside areas of silence), and Silence (generates audio of zero amplitude; that is, silence); options for fading, importing and exporting, editing, and saving effects. It is updated regularly and works with all the latest versions of macOS and Windows. 
  2. Adobe Audition: Extremely full of features software. Available by paid subscription. Adobe Audition launched as Cool Edit Pro but was acquired by Adobe in 2003. It is part of the Creative Cloud package. Designed to create and edit a podcast, it offers specialized advanced tools such as several options for noise reduction, advanced compression, and batch processing to apply different effects to one file and automatically transfer them to other files. And that saves a lot of time. 
  3. Alitu: This is an easy-to-use web application that can automate some processes of creating and editing audio. It also offers excellent tools for editing episodes. Alitu is ideal for those who want to create a podcast as easy as possible. With it, you can improve your sound files, add music, and complete the process by automatically publishing in Buzzsprout, Podbean, Blubrry or Libsyn.  

And while you get to know these software suggestions, take a look at three of the most successful business podcasts – hear something inspiring about your podcast and expand your industry knowledge.

# Reach or Miss – This podcast is for the entrepreneur focused on the customer and their needs. Hayut Yogev spoke with Guy Kawasaki, John Lee Dumas, Michael Stelzner, Kate Erickson, and other leaders about their approach to and focus on customers. The goal is to help entrepreneurs and start-up founders succeed in business with the right strategy, marketing, and sales examples.

# Millionaire Mindcast – This show focuses on thinking, money, and motivation to help ambitious managers and business owners increase their income, impact, and influence. Each week, Matt Aitchison – a real estate investor, entrepreneur, speaker, and lecturer – interviews different people and brings the meaning of wealth far beyond what you buy with money.

# This Much I Know – The Seedcamp Podcast – Host Carlos Espinal will allow you to hear stories from the kitchen of start-ups, investors, and leading technology voices. Participants in the podcast are people who have built a business, spread widely around the world, and even failed fantastically and learned from it.

Read more:

The sound era – how to improve your voice strategy? Part Two