Login into business with the proper logo

The logo is the integrated stylistic version of your business. It is the signboard of your front door to friendly unlock. To declare the mission, the goals, and the identity of your brand, you have to visualize straight and summarily. If you start now or you re-position/rebrand, use these guidelines to explore the best fit.

  1. Font and colours – Choose colours and styles that incorporate the whole world of your company. They will be the bond between your messaging and your clients-welcoming. It is wishful that the rebranding increases sales. But its blind application beyond corporate dev strategy will make no sense. There are different types of fonts you can select from. In some of them, you will see the vision of your company. You can choose free versions from Google Fonts. Be selective regarding colours too. 80% of consumers admit that colour increases brand recognition. Forbes quotes one of the many studies that explain the meaning of the colours: Red is exciting, bold, and youthful. Orange is friendly, cheerful, and confident. Yellow brings optimism, clarity, and warmth. Green represents peace, health, and growth. Blue evokes trust, reliability, and strength. Purple is creative, imaginative, and wise. Black and white are balanced, neutral, and calm. And each colour implies diverse nuance to continue telling more and more stories about your organization. 
  2. Illustrations – The image portrays your company. If your business profile is financial, you’d probably want your logo to be more conservative. For a company providing innovative solutions, it is better to have a more creative logo. Leading is the corporate philosophy. What are the values that your team emphasizes? What is the motto you want to implement in the image? Make an intentional decision as have done the people in charge of the most successful companies. Don’t we all know pretty well whose the bitten apple is? What about the tick of Nike’s bookmark? You can’t go wrong with the specific ovals in the Toyota logo.
  3. Format – The appropriate file format has to be created depending on all applications and situations you plan to use your logo in. The formats you should consider are the following. Vector (AI) Adobe Illustrator, editable in both PC and MAC software. PDF (Portable Document File) – used by Adobe Acrobat, electronic publishing software for MAC OS, Windows, and UNIX. Vector (eps) – it can be used by most printing facilities and contains font and colour information. GIF (Graphics Interchange Format) – a low-resolution file used primarily for web pages and e-mail templates. JPG or JPEG (Joint Photographic Experts Group) allows storing full-colour images with very high compression ratios. This format is used primarily for photographs on web pages. BMP (300 dpi) – a format that can be imported into most PC application software. Tif or Tiff (Tagged Image File Format) can be imported into most PC and MAC software applications. Keep in mind that the file size is large and Tif can be successfully used for the full-colour printing process.

Let your intuition lead you to the right logo considering the character of the organization, the corporate identity of your business. If you are not sure enough about the results, you’d better review additional options. Make your decision about the logo not solely emotional. Give your final sign-off after conducting some market research, after analyzing the company specifics and the brand awareness. When you choose between the four logo-finalists, remember orange is not just a colour. Behind the image lays the whole vision of your organization. The logo is the first greeting that welcomes your “guests” and should make them feel at home.

Read more:

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Seven questions to inspire you in measuring success

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