Business storytelling is like reading a fairy tale to your kid. You introduce them to a different world, full of meaning, full of charisma. Together you start a journey with a fundamental effect, that disconnects you from everyday life and touches your heart.
Sharing a personal matter affects the audience emotionally. A good story with a brand’s message mesmerizes the audience and attracts attention. The profound aspects of an ad, dressed up as a novel, turn your tale into business success. And behind this popularity, the name of your company will stand out.
When you broadcast a message, do this with authority and confidence. Leadership charisma is key to attracting people’s interest and provoking them to action. That is the root of the power of storytelling. Using it, you proclaim your values, encourage confidence and excite your target group to act.
If you are the person who should inspirit an occasion, we hope you have many own and other people’s stories to use. There are three main reasons to aim for advance in this area.
- Business decisions are less than anticipated based on pure logic. Results statistics of a company are not inspirational. They are numbers that show what happens. If you just stare at the analytical programs and tools, you will plan soulless and miss out on a part of the whole picture. Develop a story beyond the numbers – with a catchy beginning, an emotional connotation and a happy end. So, the eyes of the people for whom the numbers should matter will fill with curiosity.
- Numbers are not memorable. Insignificant whether used for team’s motivation, customers’ advertising, or corporate presentation, 10 percent sales growth is a number hard to stick in your brain. Because your heart is not involved. Messages delivered as stories can be up to 22 times more memorable than just facts, says alglobehopper.medium.com. Abstract numbers should be reproduced by a fascinating picture.
- Stories engage the audience beyond numbers. Sustainable business cases result from reading and using numbers. But their easy perception is due to a story. Nielsen’s research shows that our brains get much more involved in understanding stories than impersonal facts. They process images 60 times faster than words.
To create a powerful story, apply spirit, care, and precision. Let it entertain, provoke imagination, inspire enlightenment and prove gratitude. The idea of a great story is to make change happen – motivate, lead to action, work up interest. Be brief, do not use too many words, tease to raise attention, present a conflict to develop interest and compile the moral. If you own a sense of balance and taste, your story will fall where it belongs – at the heart of emotions.
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