The sound era – how to improve your voice strategy? Part Two

It has already become clear that voice commands are penetrating the business to streamline product applications and make it easier for consumers. Voice strategies are yet to increase their potential. Here you can find some tips on how your company can expand based on what they already have achieved to motivate consumers:

# Add visuals to increase customer voice engagement. Would you buy a new shirt if you can’t see how it looks like, what colour it is, short-sleeved or long-sleeved, what is the fabric? Here come the on-screen displays to provide additional context and enable enlarged customer commitment to the brand. According to a study by the Cognizant Center for the Future of Work, 60% of participants plan to use only voice approach in their voice strategies, and 40% will rely on a mixed means that includes both voice and visual effects. With Echo Show, the extension of Alexa to TVs, and  Google Home’s connection to Chromecast, the experience will shift toward increased simultaneity of vocal and visual.

# Reach new customer segments. Make your services accessible to people with visual impairments and intellectual disabilities. Voice interface will strip away barriers and approach further personalities. When the brands develop inclusiveness, businesses can tap into millions of new consumers eager to experience the online world through voice. 

# Create a voice-based subscription model. Can you imagine smart solutions that automatically order, buy and pay on behalf of the customer? That innovation will care for a tremendous convenience in the busy life of the consumers. Instead of buying a product each time, the customers can make an automated voice subscription. It will be beneficial for the business, too. Consider building your subscription-based model by partnering with brands that offer complementary products or services. For example, carmakers may consider partnering with gas stations and restaurants to promote them by voice search.

# Analyze. To make your first voice strategy a success, you need to deliver continuous improvements and analysis on how customers use your enhanced products and services. You have to research consumer data, keep track of their interactions and commitment to your brand and offer to continue building trust. With Adobe Analytics, companies can analyze voice data for all major platforms, including Amazon Alexa, Apple Siri, Google Assistant, Microsoft Cortana, and Samsung Bixby.

Companies already know that the way up goest through voice strategies. The future belongs to them. The problem that Cognizant Center for the Future of Work points in their survey is that the voice infrastructure – most likely, will be built on the foundation of old, pre-existing systems. So, a true modernization is required for more flexible offerings, network security, and an easy-to-manage and maintain model.

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